A Life in Care Homes: How My Journey Shaped My Career in Care Marketing
Care homes have been part of my life for as long as I can remember. My journey with care homes didn’t start with my career—it began in childhood, growing up around residents who felt like family. Today, as a marketing specialist in the care sector, I realise how much those early experiences shaped my path.
A Childhood Among Care Residents
When I was around five years old, my mum and stepdad both worked as nurses in a care home. They carefully coordinated their shifts around childcare, but on occasions when they were both working, I spent time with the residents. They weren’t just people in a care home; they were my playmates and my friends.
I have fond memories of sitting with residents, colouring in with them, listening to their stories, and sharing moments that, looking back, were formative in my understanding of care, community, and connection.
Early Lessons in Loss and Life
When I was seven, I experienced the loss of a resident I had grown close to. It was my first real encounter with grief. But I also learned about how important it is to celebrate lives well lived.
One of the most memorable moments of my childhood was spending New Year's Eve in the home as we welcomed the new millennium. I celebrated surrounded by residents who had lived through the entire 1900s, listening to their stories on a century of change. These memories have shaped my deep-rooted respect for the care sector.
A Career That Just Clicked
As my mum progressed into care home management, I continued to be around care environments throughout my adult life. So when I saw a Marketing Executive role for Millennium Care Group in 2017, I knew instantly that this was the right path for me.
It was a perfect blend of my two passions—marketing and the care sector. My role allowed me to share the stories of incredible residents, showcase the hard work of dedicated care teams, and bring awareness to the impact of compassionate care.
Why I Love What I Do
Today, as a specialist in care home marketing, I don’t just see it as a job—I see it as telling the stories of people who shaped my own. I understand the environment, the emotions, the challenges, and the incredible sense of community that care homes provide. My journey has come full circle, from a little girl playing and learning in care homes to helping care groups share their stories with the world.
I would love to hear from you! Clare@thecirclemarketing.co.uk 07591880930.