Marketing that starts with people.

I'm Clare. I've spent seventeen years in marketing and PR — but my connection to care started long before any of that. I grew up around care homes, among residents who felt like family. It shaped how I see this work: behind every brand there are real people, and they deserve marketing that treats them that way.

When I set up The Circle Marketing almost three years ago, I said yes to everyone and hoped for the best. It took a few months for me to notice where I kept gravitating — back to care, back to the sector I knew best, and back to the providers who deserved so much better than the marketing they were getting.

Before all this, I spent four and a half years in-house as a marketing manager for a group of care homes. Alongside the marketing and PR, I led on projects like their CQC portfolios, and even presented to an inspector. So I don't just understand what your families and clients want to hear — I understand what a CQC inspector is looking for too.

Today The Circle works across three areas, so nothing falls between the gaps and you've only ever got one person to call.